Note- this was part of a hiring assignment that I completed in 1 day
what are they missing?
I have used Practo as the benchmark because itās the most popular with 10M+ downloads
because everything until now were observations from my tiny tiny brain. I came to the conclusion:
Sentiment | Gaps/Opportunities | |
---|---|---|
Before booking | Limited familiarity with healthcare apps, hesitancy about technology use. | - Step-by-step guidance, emphasising simplicity |
Make the interface similar to other apps commonly used apps (Jakobās law) | | Finding a doctor | Understanding medical jargon, choosing the right specialist, fear of making a mistake during the booking process. | - Simple language
Easy **search and filter options
preview of reviews** | | Scheduling | Fear of forgetting appointment details & missing the appointment. | - Share appointment with a loved one*
Visual and auditory confirmation
Option to set reminders through preferred communication channels (SMS, call, email, or app notifications)
Information for what to expect during the appointment | | Going to appointment | Difficulty navigating to the medical facility, fear of getting lost. | - Integration with maps for easy navigation and sharing | | Post-appointment | Frustration of not being able to provide feedback or share concerns, uncertainty about the next steps | - Feedback form
Follow-up reminders explaining the post-appointment procedures and next steps | | | Difficulty accessing and understanding medical records, fear of losing important information. | - Secure digital access to medical records within the app
Easy to understand and share visualizations/explanations | | | Keeping track of past appointments and upcoming schedules. | - organized history of past & upcoming appointments |
Hasnāt been paid attention to. But why is it important?